B2B REALITIES OF EXPANSION IN THE UKRAINIAN MARKET OF EQUIPMENT FOR STORAGE AND PRESENTATION OF FOODSTUFF OR QUALITY AND SERVICE IS ABOVE EVERYTHING!
Juka-Invest LLC is a leading and first of all innovative manufacturer of JUKA brand equipment, which since 2006 has been actively bringing to the market of Ukraine and abroad, models for presentable and high-quality food sales with the main emphasis on preserving their qualities and nutritional values. Refrigerators and freezers, cabinets, bonnets, showcases for gastronomy, bakery and cafe, and from 2021 also new models of multidecks etc.… to meet any ambitions of chain stores and small business. You could ask- is there a need to attract partners, when both retail and manufacturers are equally interested in direct contracts and need quality professional equipment?
Meet Ludmila Stadnik, Head of Dealer Network Development at Juka-Invest LLC: “Our customers have a separate area – a partner area, which in no way competes with direct customers, but complements the manufacturer’s advantages and provides opportunities for dealer development.”
Juka-Invest‘s first partners appeared in the second half of 2008. Currently, the JUKA brand is traded by more than 60 dealers, which are densely represented in each region of Ukraine. And we are constantly evolving. After all, in 2020 alone, the club of professional followers of quality refrigeration and freezing equipment JUKA was replenished with 12 companies!
The answer is very simple! In both waltz and business, partnership is a joint effort for the perfect creation – aesthetic and technical execution! – says Mrs. Lyudmila. It is easy to trade what is in demand; simply recommend something that differs in quality, technology and is already recognized in Europe and Asia, Africa (in total of more than 50 countries). By cooperating with Juka-Invest, the dealer receives a number of benefits to increase the margin of his own business, including:
• accumulative and flexible system of discounts and bonuses
• active marketing support, free provision of POSM
• “own manager”
• logistics services
• free design and branding of equipment.
The dealer’s representatives are trained at the plant and have the opportunity to thoroughly get acquainted with the production processes. The plant’s engineers are always open for dialogue with partners – because “creating” a response to market demands is important for everyone!
Instead, the manufacturer delegates to the dealer service authority in the region for the equipment sold by him. This is like the introduction of the “family doctor” system – which allows 24/7 to provide qualified and timely care for any need of our common customers.
Therefore, the symbiosis of responsibility and mutually beneficial cooperation is the key to the development of the dealer network of Juka-Invest LLC, and admiration for the quality and manufacturability of the JUKA brand is the guarantor of the geographical expansion of the club of the followers of quality refrigeration and freezing equipment.
JUKA is a reliable partner of your business!